Why user-centric UX is so important

“User-Centric” is not a buzzword. Its really important. It should seem obvious that making your digital experience as empathetic to your user’s needs as possible will result in the greatest business goal conversions, be that sales, signups, awareness or something else…but mostly sales 😉

If you get it right you’ll leave your competitors in the dust. Of course if your competitors get it right they’ll leave you in the dust. However there are a lot digital experiences out there that still don’t take a user-centric approach, so a significant window of opportunity remains.

Naturally you should employ UX best practices to deliver this, but good UX is not to be confused with a good user-centric solution.

Good UX ensures you deliver your solution in an intuitive and simple manner, removing inconvenience and inefficiency from the experience, distilling it to it’s essence and rationalising it’s capabilities. Continue reading