UX : Who the Hell does what? (part 1)

I’ve been a UX practitioner, evangelist and campaigner for over a decade now and it’s often been an up hill struggle to make more traditional management teams accept its critical importance and competitive advantage, however, in the last year or two I’ve watched it’s acceptance accelerate at an amazing pace, propelled by business case after Continue reading


Why user-centric UX is so important

“User-Centric” is not a buzzword. Its really important. It should seem obvious that making your digital experience as empathetic to your user’s needs as possible will result in the greatest business goal conversions, be that sales, signups, awareness or something else…but mostly sales 😉 If you get it right you’ll leave your competitors in the Continue reading


The O/N Windows – Will you lead or do you follow?

Truly innovative technologies are held back almost entirely by the fact that they have not yet been successfully prototyped and blogged enough. This is the Opportunity Window and it closes quickly. Once enough technologists have prototyped the capabilities and blogged the possibilities of a good, new technology, it starts to gain traction and everyone else starts to jump on the bandwagon and then we’re into the Necessity Window, but I’ll get to that in a minute.


Inagural Flex London User Group meeting

We were at the Flex London User Group relaunch on Wednesday night, organised by Mike Jones and Andrew Martin. It was held in the LBi building in Brick Lane. A great venue, fully equipped for this kind of meeting. It was hard to tell exactly how many people were there (I’d guess between 40 and 50) as the room was big and people were spread out, but it was more about the calibre of people than the numbers. There were many industry expert faces I recognised there as well as many I see at PokerCoder.