UX : Who the Hell does what? (part 1)

UX who does what?

I’ve been a UX practitioner, evangelist and campaigner for over a decade now and it’s often been an up hill struggle to make more traditional management teams accept its critical importance and competitive advantage, however, in the last year or two I’ve watched it’s acceptance accelerate at an amazing pace, propelled by business case after business case (though I’d argue that common sense should require no business case).

But now that everyone seems to recognise the importance of UX, we hit the next hurdle: We’re seeing a lot of confusion over UX roles: who does what, where the UX expert’s responsibilities (and skills) start and end and which UX job title this comes under, and this is becoming a bigger and bigger problem, leading to confusion from the employer as to what type of practitioner they need and confusion from the practitioner as to how they should title their skills. It doesn’t help the recruiters in the middle either, as they have to match two together correctly some how.

Below is a list of just some of the more common UX role titles that I hear thrown around in the market place at the moment, and a rough description of their responsibilities. Continue reading


Why user-centric UX is so important

“User-Centric” is not a buzzword. Its really important. It should seem obvious that making your digital experience as empathetic to your user’s needs as possible will result in the greatest business goal conversions, be that sales, signups, awareness or something else…but mostly sales 😉

If you get it right you’ll leave your competitors in the dust. Of course if your competitors get it right they’ll leave you in the dust. However there are a lot digital experiences out there that still don’t take a user-centric approach, so a significant window of opportunity remains.

Naturally you should employ UX best practices to deliver this, but good UX is not to be confused with a good user-centric solution.

Good UX ensures you deliver your solution in an intuitive and simple manner, removing inconvenience and inefficiency from the experience, distilling it to it’s essence and rationalising it’s capabilities. Continue reading


The O/N Windows – Will you lead or do you follow?

 

Opportunity Necessity lifecycle chart

This chart does generalise a little, as every technology develops differently and has an inception-to-release timescale that is unique to it, however, it represents the relative position and timing of the different phases, especially the Opportunity and Necessity windows in any successful, important technology. You will notice that the Hype Cycle is both effected by and effects the O/N windows. The chart also ends deliberately prematurely and fails to show the continuing growth of the Necessity window, which, with important technologies, grows exponentially to dwarf this part of the chart.

 

For a relatively short time during the lifecycle of inception, development, alpha/beta testing and final release of a technology (software or hardware), there is a window of opportunity for us as technologists. Here I will use the example of a single technology, however, in real life an existing technology often goes into an additional window of opportunity due to the creation of another, newer, symbiotic technology coming into it’s own window of opportunity. No one technology is the solution to everything. It’s how we combine new and existing technologies to solve existing problems that creates innovation. That’s why things like Big data and Public APIs are filled with such exciting potential (but that’s another post). Continue reading


Adobe sponsored Poker Tournament – PokerCoder 8

PokerCoder 8 is running on the evening of Tuesday 13th July. If you’re a developer or designer who uses Adobe products professionally and you’d like a go at poker for free, then get along to the PokerCoder site and read up on the event and then register but do it quick as places go really fast for this event.

Adobe lay on the drink and the prizes. There’s no entry fee and the only thing you’ll pay for all night is your food if you want some. The games are not played for money and the dealers are used to beginners and give tutorial help during the evening. It’s a great opportunity to learn poker with no risk and surrounded by friends and colleagues. It’s also a great opportunity to meet you peers, potential employers or potential employees (and you’ll get the chance to see how they operate under pressure).


FREE Ticket to Flash on the Beach – winner

Congratulations to Mark Brown 🙂

Reed Professional Services have generously given us a ticket to Flash on the Beach to give away. Yes, just give away! They’re crazy here at Crazy ReedPS! They don’t want your name or your phone number or your bank account details or to know if “you know someone else” who does your job who IS available even though you’re not. Nope, none of that. Just email us here at Logic Bureau and tell us who you are, what you do and that you can go to Flash on the Beach on Monday 21st thru Wednesday 23rd and it’s yours. Obviously it does NOT come with travel or accommodation so don’t ask. We’ll pick a name out of the hat tomorrow evening and email the winner. This ticket will be in your name so it’s non transferable.

In case you don’t know, Flash on the Beach is sold out now so this is one of your last chances to go.

Incase you’re wondering who Reed Professional Services are, they’re not Reed Recruitment, but they are one of the sponsors at Flash on the Beach.


Inagural Flex London User Group meeting

We were at the Flex London User Group relaunch on Wednesday night, organised by Mike Jones and Andrew Martin. It was held in the LBi building in Brick Lane. A great venue, fully equipped for this kind of meeting. It was hard to tell exactly how many people were there (I’d guess between 40 and 50) as the room was big and people were spread out, but it was more about the calibre of people than the numbers. There were many industry expert faces I recognised there as well as many I see at PokerCoder. Continue reading


Welcome to the Bureau

The Bureau came in to existence to solve the problem of delivering truly great applications, service and solutions, by negating the incredibly poor, or non existent, process that is present in most of today’s solution based companies. We have literally decades of industry experience covering sectors as diverse as Broadcast, Finance and Pharmaceutical. We are platform agnostic, working across PC, Mac, Mobile, Set Top Box, Games Console and a multitude of other devices. Also, we have experience in working successfully with companies that are culturally and geographically diverse, from New York to Vienna.

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