UX : Who the Hell does what? (part 1)

I’ve been a UX practitioner, evangelist and campaigner for over a decade now and it’s often been an up hill struggle to make more traditional management teams accept its critical importance and competitive advantage, however, in the last year or two I’ve watched it’s acceptance accelerate at an amazing pace, propelled by business case after Continue reading


Why user-centric UX is so important

“User-Centric” is not a buzzword. Its really important. It should seem obvious that making your digital experience as empathetic to your user’s needs as possible will result in the greatest business goal conversions, be that sales, signups, awareness or something else…but mostly sales 😉 If you get it right you’ll leave your competitors in the Continue reading


New London Flash User Group…sort of

The group meets once a month, normally around the middle of the month. They have a fantastic set up: meeting rooms, over head projectors and several networked labs at their disposal. The group can and will be running workshops along side presentations so you’ll be able to get your hands dirty with real code and design and take them home to play with after. There are prizes to: Apress/ Friends of Ed have kindly agreed to give us books on Flash platform technologies to give away on the night.
The beginner and intermediate community is huge and poorly catered for. This Meetup group group addresses that gap. If you want to learn or improve your Flash-craft then go check out the group. Sign up, and come along.